With K League 1 on an extended break for the 2026 FIFA World Cup, some of the best football stadiums in the country (and, arguably, some of the worst) have fallen quiet for a few weeks. Not so for Jeonju World Cup Stadium, also known as Jeonju Castle, which was awakened from its slumber for Jeonbuk Hyundai N’s Round 14 K3 League match against Gyeongju KHNP on Saturday.
Arriving at the 34,207 capacity stadium a couple of hours before kickoff, it didn’t feel much like a matchday. A few youngsters in Jeonbuk kits were milling around, but otherwise, the area around Jeonju Castle was eerily quiet. Never mind finding a parking space — you could almost have had a whole car park to yourself if you had wanted.

Jeonbuk Hyundai is the only K League club still fielding a ‘B team’ in the semi-professional leagues, since Daejeon Hana Citizen and Daegu FC stopped fielding their reserve teams in K4 in 2024 and 2026, respectively.
As Jeonbuk Hyundai B, the side lifted the K4 trophy in 2024, earning promotion to K3. Ahead of its first season in the third division, the team was rebranded as ‘Jeonbuk Hyundai N’, to promote Hyundai’s sub-brand Hyundai N, and/or to avoid any negative implications of being a ‘B team’ — you decide which.

While the first team enjoys the grandeur of Jeonju World Cup Stadium, Jeonbuk Hyundai N usually play their home matches at Wanju-gun Public Stadium, a rather more modest venue a few kilometres north of Jeonju.
There is a loyal core of Jeonbuk fans who regularly show up for N team home matches, and a few who even follow them on the road. For some families, N team home matches are a great way to keep football-hungry kids well-fed without having to embark upon every K League 1 away day.

Now, with the top division on pause during the World Cup, Jeonbuk Hyundai saw an opportunity to promote the N team, and perhaps to bring in a bit of extra cash. Besides, why let a perfectly good World Cup stadium go to waste? The N team’s Round 14 clash with Gyeongju KHNP was moved from Wanju-gun to Jeonju Castle, becoming the stadium’s first ever K3 fixture.

Tickets for this rare occasion were priced from 10,000 to 15,000 KRW, or from 5000 to 10,000 KRW for children. Seating was limited to the supporters’ area in the north stand and the lower section of the main (west) stand.
A small area close to the away team dugout was designated as an away end, with only a few dozen seats available — although this was plenty for the handful of Gyeongju supporters who made the ~300km trip, not to mention a good number of Jeonbuk interlopers, who presumably assumed these seats were for home fans, as they usually are.

In fact, they could be forgiven for not realising there were any away fans at all. Jeonbuk and Gyeongju both play in dark green, so the shirts hung on the railings by KHNP’s most loyal followers blended in to the surroundings at Jeonju Castle.
Before the match, screens in the stadium displayed the slogan “Be the Greens”, a playful riff on the phrase “Be the Reds”, widely used by supporters of South Korea’s national team, although it could also be read as an act of one-upmanship in response to Gyeongju KHNP’s 2025 season slogan, “Be the Green”.

The tickets bore a special design in honour of Memorial Day, and an opera singer was called in for a pre-match rendition of the national anthem. After a minute of silence to remember those who have given their lives for the nation, it was time for the K3 League’s ‘green derby’ to get underway.
The sound of the enthusiastic chanting of a small group of supporters echoing around a vast stadium is not an unfamiliar one to many followers of football in South Korea. If this were a K League fixture, the atmosphere would have been sorely lacking.

But, context is important, and this was not a K League fixture. This was K3, and the Jeonbuk supporters who were in attendance deserve kudos for the energy that they brought to this match, especially on a hot June afternoon.
However, it was the (mostly silent) travelling supporters who got to celebrate first, as winger Victor Ribeiro got the better of Jeonbuk’s defenders and fired the ball past keeper Lee Joohyun shortly before half time.
Victor’s gloating celebrations didn’t wash well with the Jeonbuk crowd. His finger guns were quickly followed by several apologetic bows, not to mention some stern words from the referee. KHNP had the lead at the break.

As the second half got underway, Jeonbuk fans didn’t have to wait long for a goal of their own — and what a goal. Frankly, it would have been a shame if Kim Yegeon’s bicycle kick had been scored in the first half, in front of an empty south stand. The ‘Mad Green Boys’, as Jeonbuk’s supporters are known, went wild.
The score remained at 1:1 for the rest of the match, though it was a reasonably entertaining spectacle. The visitors looked almost certain to nab a winner on more than one occasion, with towering striker Yoo Shin looking particularly threatening, but as exhaustion set in, it wasn’t to be.
Overall, Jeonbuk were probably lucky to get a point from this match, but who could begrudge them the result after seeing that goal? On some level, it just felt right that the Jeonbuk faithfuls, and the N team themselves, got to celebrate, oh-olé-olés and all, on this unique occasion and in this grand setting.

As the raw heat of the day faded into a hazy summer evening, and the green-clad fans of both teams dissipated into the sprawling city, Jeonju World Cup Stadium fell quiet again, but just a hint of matchday magic seemed to linger in the air.
There’s a lot of cynicism circling the world of football at the moment, and justifiably so — there are plenty of things to be cynical about. This match was not one of them. Jeonbuk Hyundai Motors saw an opportunity to raise the profile of the N team, and bring fans together to enjoy football. The K3 League is not glamorous. It is not always very good (sorry!). But it is a gathering of people who are passionate about football: players who play for the love of the sport, not the paycheck; fans who support their local team through thick and thin; staff who make it all possible.
Jeonbuk is, admittedly, a bit of an outlier in this setup, given that they have the infrastructure of an established professional club, not to mention the backing of a huge corporation.
Still, this regular league match felt like a big day out, a special occasion, a reminder of everything that is good about football.
The K3 and K4 Leagues, and the K3-K4 Championship, continue throughout the June K League break.


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